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Check back often for news, education, information as well as tips and tricks on how to get your message out there where it counts. Why send emails back and forth to a few hundred people, when we can collectively pool our lists of business associates and tell the world your story. Got a special event your College or School is putting on? Great. Need to put the word out about a fundraiser your having to help keep you in business? Perfect. Do you have a need to tell other people what your school is all about, and how proud you are of the staff? We would be honored to be a part of that. Just give us your information and we can put it up on our blog. 

It doesn't have to be anything earth shattering, or even ground breaking for that matter, what we're interested in is real stories from real owners and instructors like you. 

 

Thursday
Mar152012

Beauty and Dignity in Strange Places

I recently spent Valentine's Day and the rest of the week in hospital as I recovered from double pneumonia. It was an incredible experience and learning opportunity. I was situated in the emergency room for several days. Each time I have been in hospital, I have found the ER my preferred choice. There is always something to see – the activity is constant. It is also a place where nurses and aides are constantly giving the patients attention. Once you have a designated room, it is not as easy to get the needed glass of water, or an extra blanket. The staff in ER is incredibly patient and truly give service with a smile – with no exceptions!

 

I was in the ER when I watched a woman walk her husband, (a patient), down to the wash room several times. On one occasion, as she returned, she called to me, then nodded her head toward her husband. When I asked him how I could help, he said, "Could you tell me where our room and bed is?”

 

“It’s right across from me,” I answered. “I remember you because I noticed your tattoo then and I see it now.” He thanked me and went to his “room”.

 

I was so very touched because his wife left him with all his dignity when she nodded to him to ask me a question.  She could have said, “Here it is.” She could have gotten impatient. Instead, she sponsored him to ask and be directed.

 

When she was ready to leave, I called her over. I praised her for her love and for her diplomacy. She said Doug was extremely ill. Although she hoped for recovery, she did not expect it. She mentioned that 2 years before she and Doug had gone on an extended holiday, visiting many countries. She talked about her husband being almost completely well during the entire holiday (about three months long). She spoke of the different places, and whenever she spoke of her husband, her voice softened with love. “We’ve been married for 52 years,” she shared with me.

 

We became friendly over the next few days. When we both received beds upstairs, we were still across from each other and still visited. I watched her as love poured from her – not sadness, not pity, not personal wishfulness, just the honest warmth of nurturing love.

 

Doug has recently passed on, but I know that my friendship with Peggy will bloom. I wanted to honour her by sharing the few days of her story. I wanted to tell the world that although we age, and parts of us grow gnarled, the heart never ages. The heart’s love is always young, always vibrant.

 

Peggy and Doug, I thank you for this life lesson.

Tuesday
Dec202011

7 Tips For Nasal Breathing

7 Tips For Nasal Breathing

By Steven Y. Park, M.D

 

Most people take breathing through their nose for granted. But for many chronic mouth breathers, breathing through the nose is a struggle, if not impossible. Not only is their quality of life diminished, but they'll also have a variety of other health-related conditions such as dry mouth, snoring, fatigue, and poor sleep.

One of the most important reasons to breathe through your nose is because of a gas called nitric oxide that's made by your nose and sinus mucous membranes. This gas is produced in small amounts, but when inhaled into the lungs, significantly enhances your lung's capacity to absorb oxygen. Nitric oxide is lethal to bacteria and viruses and is also known to increase oxygen absorption in your lungs from 10-25 percent. This is why it's important to inhale through your nose, especially when you are exercising.
Your smell and taste buds are connected. If you can't breathe well through your nose, then your sense of smell will suffer, which means that your sense of taste will be altered as well. This can lead to appetite and weight issues.

Your nose has vital nervous system connections to your lungs and heart. Not breathing well through your nose can alter your heart rate and blood pressure, as well as to increasing your stress response.
Your nose makes about 2 pints of mucous every day. If your nose isn't working properly and mucous isn't cleared, the stagnant mucous can lead to infections such as sinusitis or ear infections.

Lastly, not breathing well through your nose can aggravate snoring or obstructive sleep apnea. Nasal congestion alone doesn't cause obstructive sleep apnea, but it can definitely aggravate it. If your palate and tongue structures are predisposed to falling back easily due to sleeping on your back and muscle relaxation in deep sleep, then having a stuffy nose can aggravate further collapse downstream. Untreated obstructive sleep apnea can lead to chronic fatigue, depression, anxiety, weight gain, high blood pressure, heart disease, heart attack and stroke. In this article, I'll talk about 7 ways that you can breathe better through your nose naturally.

Before I discuss the various ways to breathe better, a short anatomy course in in order. The nasal septum is a thin piece of cartilage and bone that splits your nasal cavity right down the middle. No one has a perfectly straight septum; everyone's septum is slightly curved. Sometimes, nasal trauma can shift or move the septum away from its' midline position. The nasal turbinates are wing-like structures that line the sidewalls of your nose. It's covered with a mucous membrane, and normally it helps to smooth, warm and humidify air. The turbinates and sinuses also produce about 2 pints of mucous every day. The turbinates swell and shrink, alternating from side to side every few hours. This is called the nasal cycle.

The front side walls make up your nostrils, which are soft cartilages covered on the inside and outside with skin. The back of your nose is one big cavity (called the nasopharynx), and the passageway turns down 90 degrees into the back of your throat. The nasopharynx is also where your ears connect via the Eustachian tubes.

If any part of the anatomy that I described becomes obstructed partially or completely, you'll feel stuffy in your nose. Usually it's not one thing, but usually due to a combination of different reasons. For example, if you have a mildly deviated septum, suffering from mild allergies will swell up your nasal turbinates, narrowing you nasal passageways. This may not be enough to clog up your nose, but if you have flimsy nostrils or had rhinoplasty in the past that weakened the nostrils, then breathing in with a stuffy nose may trigger your nostrils to collapse.

Starting from the tip of your nose, the first thing you must do is to find out if you have flimsy nostrils. If you have a very narrow nose, or if your nostril openings are very narrow and slit-like, then you may be prone to having flimsy nostrils. Try this experiment: Take both index fingers and press them just besides your nostrils on your cheek. While firmly pressing on your cheeks, lift the cheek skin upwards and sideways, pointing towards the outer corners of your eyes. Take a deep breath in. Can you breathe much better through your nose? Let go and try it again. If this maneuver works for you, you may benefit from using nasal dilator strips at night (one brand is called Breathe-Rite). Sometimes, the adhesives on these devices are not strong enough, or end up irritating the skin. Another way of treating this condition are various internal dilators (such as Nozovent, Breathewitheez, Nasal cones) that you can find over the counter or over the internet.

Second, try using nasal saline sprays. You can use the simple spray bottles that put out a fine mist, to more sophisticated methods such as aerosol cans or even using a Water-pik machine (there's a nasal adaptor that you can buy for this). Another popular variation is something called a Nedi-pot, which uses gravity to pour salt water into your nose and sinuses. You can either use prepared saline packages, or mix your own recipe (one cup of lukewarm water and 1/2 teaspoon of sea salt or Kosher salt with a pinch of baking soda). Whatever method you use, you'll have to do it frequently to get maximum results. Besides cleansing out mucous, pollutants and allergens, saline also acts as a mild decongestant.

Third, try not to eat anything within three hours of going to bed. If you still have food or juices lingering in your stomach when you go to bed, it can leak up passively into your throat and not only prevent a good night's sleep, but these same juices can also leak up into your nose, causing swelling and inflammation. In addition, many people will also stop breathing once in a while, which creates a vacuum effect in the throat which actively suctions up your stomach juices into your throat and nose.

Fourth, try to avoid drinking alcohol close to bedtime. Not only does alcohol irritate the stomach, it also relaxes your throat muscles as you sleep, which aggravates the process described in the previous paragraph.

Fifth, if you have any known allergies, especially if it's something in your bedroom, try to either remove it or or lessen your exposure to it. For example, many people are allergic to dust or molds, and if you have carpeting, or an area rug, it can harbor these allergens. Frequently washing your bed sheets in very hot water also helps. Investing in a quality HEPA filter should help even more. If you have any pets, consider keeping them out of your bedroom. If conservative measure to control allergies is not good enough, consider seeing an allergist for a more formal evaluation.

Sixth, get regular exercise, especially outdoors. Not only are you exercising your heart and your muscles, you're also exercising the nervous system in your nose. Vigorous physical activity activates your sympathetic nervous system, which constricts the blood vessels that supply your nasal turbinates. This allows you to breathe better through your nose, with all the added benefits described in my previous article.

Lastly, slow down and relax. Modern society has removed all the natural built-in breaks throughout the day. Along with all the information overload and constant stimulation, going nonstop all day only adds to the increased stress levels that everyone experiences. In between major activities, take a minute or so to stop what you're doing and stretch, get up and move around, and do some deep-breathing exercises. Stress can tense up the muscles, causing you to breathe shallower, which causes physiologic changes that can ultimately aggravate nasal congestion.

These simple 7 steps won't help everyone, but If you can go down the list and apply all the steps, many if not most of you should feel some improvement in your ability to breathe through your nose. If you've tried all these steps and still can't breathe through your nose, then seek medial help. An otolaryngologist (an ear, nose and throat doctor) is the best doctor to take care of this condition.

If you are a chronic mouth breather, in addition to what I described above, your jaw is probably more narrow than normal, with some degree of dental crowding. Chronic mouth breathers also tend not to sleep well at night due to various degrees of breathing difficulty. I discuss these issues in my other articles (sleep apnea and upper airway resistance syndrome).

Author's Bio
Steven Y. Park, M.D. Author of the book, Sleep, Interrupted: A physician reveals the #1 reason why so many of us are sick and tired. Endorsed by New York Times best-selling authors Dr. Dean Ornish, Dr. Christiane Northrup, Dr. Mark Liponis, and Mary Shomon.

 

Monday
Dec192011

Concepts That Make A Difference  

Concepts That Make A Difference

by Jerry Bader

Paths to Effective Marketing

 

1. Think Audiences Not Markets

What's your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what's your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can't get their adult children to move out of the house. Maybe, just maybe, they're asking the wrong question.

The Web isn't about markets, it's about audiences. Audiences need to be entertained, enlightened, and engaged, and if your website doesn't, you're never going to achieve what you want.

Time to rethink how you're delivering your marketing message. Start treating Web-visitors like an audience not a market, and you might just find what it takes to be successful on the Web.

2. Think People Not Customers

You know all those visitors you attract to your website with your brilliant search engine optimization schemes, how many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are - people. That's right, people. You know the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.

Customers are always looking for a deal and they're leery of websites that only want to take their hard earned cash. Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make a difference: one small step for Web-credibility, one giant leap for Web-success.

3. Think Experiences Not Features

Bought any good features lately? Didn't think so. You would think the way business pushes the whole feature-frenzy thing that features are exactly what people are looking for, but nobody buys features, they don't even buy solutions - boy doesn't that whole solution provider nonsense really get to you after a while.

What people really buy are experiences, hopefully positive ones. Whether it's soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.

Does your website offer an experience? Does it explain the experience your product or service delivers? If it doesn't, then you really haven't got anything anybody wants.

4. Think Emotion Not Logic

Think you're a logical person, always making rational decisions based on practical criteria, and bottom line results. So tell me what was the functional thinking that went into the purchase of those leather pants you bought last year, or that sixty inch plasma television you bought just to watch the big game?

Let's get real. You make purchasing decisions based on what you want, and then justify them with seemingly sensible rationalizations, just like everybody else. So stop trying to appeal only to the practical, logical, aspects of bean-counter sales, and start pushing the feel good aspects of emotional marketing.

If you're trying to appeal to an audience that gets its only satisfaction out of acquiring the most features for the least cost, then your marketing to the wrong audience.

5. Think Memories Not Promotions

Most animals live in the moment, whereas human beings live in the past. Our here and now and our plans for the future are based on our experiences, our histories, and our memories.

We take pictures of our kids, holidays, and special events; we commemorate birthdays, anniversaries, promotions, and milestones of all kinds. Even the significance of our prized possessions is centered on the fact that those mere objects represent memories of the people, places, and events that shaped our lives.

Real marketing, the kind that creates long-term clients and customer relationships, is not about coupons, sale promotions, or deep discounts; it's about delivering memories.

6. Think Marketing Not S.E.O.

Okay, here's one you've heard from us before: think marketing not search engine optimization. Sure you've got to drive as many people to your website as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and S.E.O. tricks, then what have you really accomplished other than wasting people's time? And people really get upset when you waste their time.

7. Think Stickiness Not Hits

It's not about how many hits you get on your website, it's about how long people stay. If visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your site has done its job.

If your website delivers the message, then you can expect the email inquiries and phone calls to start flowing, but it's still up to you and your sales staff to close the sale: people close sales not websites.

8. Think Stories Not Pitches

Did you hear the one about the farmer's daughter and the search engine optimizer ... Stories, everyone loves stories. In fact before the invention of the Gutenberg press, oral story telling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web-environment, we can continue the tradition of real people delivering creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won't forget who you are. Nothing informs, engages, and entertains, like a good story: sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

9. Think Focus Not Confusion

There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.

What is the product or service that is most important to your company, the one you are determined to sell to your audience? That's the one you want to talk about. That's the one you want to devote your marketing effort to promoting. That's the one you want people to think about when they hear your name or see your logo. Focus your communication or your message will just be a forgettable, incomprehensible blur.

10. Think Campaigns Not Ads

Isolated one-time advertisements are like one-night-stands: exciting for a while but ultimately unfulfilling and devoid of meaning. Your audience is looking to get married, not a short-term fling. Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.

If you're spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you're looking for a long-term relationship with your audience, think campaigns not ads.

11. Think Message Not Hype

What message are you delivering to your online visitors? Are you telling them you've got the best product, at the best price, with the best staff, and world-class customer service? Is that what you saying? Guess what? Nobody cares, because nobody believes you.

There is only one way to show people you're the best and that is to prove it, but here's the catch, you can't prove it until they become customers. Whoops. Okay, so what's the solution? How about a real marketing message that speaks to what your audience really wants. It's not about you it's about them.

12. Think Personality Not Banality

Does your website just lie there like a lox; you know that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous, stuff everybody else has. Boring! This is the new Web, so if you can't get with it, you'd better get out because you're wasting your time and everybody else's.

You're so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it's time to try something new; like, maybe some compelling content.

13. Think Branding Not Copyrights

Hay, I love the Beatles. I grew up with them, and I have all their records - ya records, like vinyl dude, not CDs. And guess what, I've also got a Mac, in fact I've got a bunch of them, not to mention iPods and other assorted Apple gizmos and gadgets. And you know something, I've never once got John, Paul, George, or Ringo confused with Steve Jobs. Amazing!

Worry just a little less about all that small print stuff and more on building a memorable brand that people will remember, and that nobody will mistake for some johnny-come-lately imposter.

14. Think Positioning Not Slogan

It's funny how people have a position on almost everything: you name the issue and people will have a definite opinion on what they think, except when it comes to their businesses. Just because you have a cute slogan that you print under your logo, doesn't mean you own a position in your audience's minds.

It seems businesses can't stand to make a definitive statement about who they are and what they do. Why is that? Afraid they'll lose a customer I guess, but if people don't understand exactly what you do, and why they should be doing business with you, then they're never going to be customers anyway.

No company can be all things to all people and companies that try, never go anywhere. Tell people who you are and what you do and forget about all the other stuff, it just gets in the way.

15. Think Sensory Appeal Not Cents Appeal

Do you want people to sit-up and take notice of what you have to say? Do you want people to actually remember what you're telling them? While if that's the case, you better appeal to their senses, and we're talking about sights and sounds.

Deliver all your juicy, got-to-have content in an audio and video presentation that will stick in people's heads.

If all you're doing is appealing to their desire to spend less, then maybe they aren't the customers you're looking for anyway. Nobody can afford to sell for less all the time, every time.

16. Think Identity Not Logos

Is your company the equivalent of the invisible man? You're on the Web, but nobody cares because you're not saying anything worth listening to, and if they do see you, you are instantly forgettable.

You've got to have an identity, a personality, an image, and there is no better way to create that identity than with a video of a real person delivering your marketing message in an entertaining, memorable manner.

17. Think Entertainment Not Biz-speak

Speaking of entertaining, you cannot engage, enlighten, or entertain if everything you present sounds and looks like it came from some b-school text book, or from one of those self-help courses on direct marketing guaranteed to make you a millionaire in only three weeks.

Every business has a story to tell and they can all be presented in a compelling way with a little imagination and creativity. And yes, even b-to-b businesses can rise above the mundane and deadly boring, if only they take the time and make the effort.

18. Think Communication Not Copy

Last but not least, let's all remember, that websites are about communication. If you've got nothing to say, nothing to offer, or are afraid to say what you can do for your audience, then how do you expect to be successful.

Filling your Web pages with keyword density prose and instantly forgettable sale's copy is not going to win the day.

Whether you are presenting your case in text, audio, or video, it better be interesting and enlightening - even text can be entertaining if written with style and attitude.

When websites fail, they fail because they do not communicate a realistic, believable, convincing marketing message.


About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

 

Monday
Dec192011

Differences Between a Cold and the Flu

Subject: Cold versus H1N1 flu symptoms...

 H1N1 flu is about to be upon us and we need to be on top of information regarding it. Here is a comparison to the normal cold symptoms that was sent to me.

 Know the Difference between Cold and H1N1 Flu Symptoms

 

Symptom

Cold

H1N1 Flu

Fever

Fever is rare with a cold. 

Fever is usually present with the flu in up to 80% of all flu cases. A temperature of 100°F or higher for 3 to 4 days is associated with the flu. 

Coughing

A hacking, productive (mucus- producing) cough is often present with a cold. 

A non-productive (non-mucus producing) cough is usually present with the flu (sometimes referred to as dry cough). 

Aches

Slight body aches and pains can be part of a cold. 

Severe aches and pains are common with the flu. 

Stuffy Nose

Stuffy nose is commonly present with a cold and typically resolves spontaneously within a week. 

Stuffy nose is not commonly present with the flu. 

Chills

Chills are uncommon with a cold. 

60% of people who have the flu experience chills. 

Tiredness

Tiredness is fairly mild with a cold. 

Tiredness is moderate to severe with the flu. 

Sneezing

Sneezing is commonly present with a cold. 

Sneezing is not common with the flu. 

Sudden Symptoms

Cold symptoms tend to develop over a few days. 

The flu has a rapid onset within 3-6 hours. The flu hits hard and includes sudden symptoms like high fever, aches and pains. 

Headache

A headache is fairly uncommon with a cold. 

A headache is very common with the flu, present in 80% of flu cases. 

Sore Throat

Sore throat is commonly present with a cold. 

Sore throat is not commonly present with the flu. 

Chest Discomfort

Chest discomfort is mild to moderate with a cold. 

Chest discomfort is often severe with the flu. 

 

 

The only way to stop the spread of the epidemic is to spread the awareness.

Sunday
Dec182011

SEX-IN-A-PAN ...... A recipe 

What I love about blogging is that I can share a variety of interesting subjects, all different from my primary direction in life which is health education through hands-on corrections.

In this case, my interest goes to several recipes that are delightful, though not necesarily healthiest!

The last one is for 5-minute breadmaking. It is a way of making fresh bread daily without taking up your time.

 

SEX-IN-A-PAN

 

This "sinful" dessert is similar to Chocolate Delight and other layered desserts with pudding and whipped cream.

Prep Time: 20 minutes

Cook Time: 25 minutes

Total Time: 45 minutes

Ingredients:

  • ·                           1 cup flour
  • ·                           1/2 cup butter
  • ·                           3/4 cup chopped pecans
  • ·                           1 (8oz) package cream cheese, softened
  • ·                           1 cup confectioners' sugar
  • ·                           32 ounces whipping cream,
  • ·                           1 package (4oz) vanilla instant pudding
  • ·                           1 package (4oz) chocolate instant pudding
  • ·                           3 cups cold milk, divided
  • ·                           1 square semisweet chocolate, shaved, or mini semisweet chocolate chips

Preparation:

Combine flour, butter and pecans and press into a 9x13x2-inch baking pan. Bake at 350° for 25 minutes. Cool in pan on rack.

Combine cream cheese and confectioners' sugar and spread over pecan mixture. Spread half of the whipped topping over the cream cheese layer.

Mix package of vanilla pudding using 1-1/2 cups of milk. Spoon evenly over the whipped topping; spread until layer is even. Mix package of chocolate pudding using remaining 1-1/2 cups milk. Spread on top of vanilla pudding. Spread remaining whipped topping on top and sprinkle with shaved semisweet chocolate or mini chocolate chips.
 

5 MINUTE CHOCOLATE MUG CAKE
4  tablespoons flour
4 tablespoons sugar
2 tablespoons cocoa
1  egg
3 tablespoons milk
3 tablespoons oil
3 tablespoons chocolate  chips (optional
?????)
A small  splash of vanilla extract
1 large coffee mug (MicroSafe)

Add dry  ingredients to mug, and mix well.
  Add the egg and mix  thoroughly.
 Pour in the milk and oil and mix well..
Add the  chocolate chips (if using) and vanilla extract, and mix again.
 Put  your mug in the microwave and cook for 3 minutes at 1000 watts.
The cake  will rise over the top of the mug, but don't be alarmed!
Allow to cool a  little, and tip out onto a plate if desired.
EAT ! (this can serve 2 if  you want to feel slightly more virtuous).
WHAT?

 

This is a quick bread recipe – no time at all to make!

 

Here is the bread recipe.

 

3 cups of Flour (Use any kind of flour - mix in your seeds, nuts - softened in liquid, and anything you would like to taste in your bread)

1 1/4 tsp salt

1/4 tsp yeast.

 

Mix together with hands. There is no kneading required.

 

Add 1 3/4 cups of water (more if the flour is dry) This is not a thick batter - more like damp biscuit dough. Mix it by hand.

 

Cover and let sit 12 hours. It can sit longer - even 24 hours.

 

When ready to bake:

 

Heat the oven to 500 degrees with your baking dish in it.(ceramic or Pyrex, Corning ware or old fashioned clay -  not metal - I used a Pyrex bowl - 

 

When the oven and dish are hot, pour in your dough. It might pop or sizzle as the moisture in it hits the pan. Cover the pan.

 

Bake it for 20 minutes - covered. remove the cover and bake it for 8 more minutes. Check it - you might want to brown it a bit more.